Bentley hires Connect for UK and Europe dealer marketing

Bentley Motors has appointed Connect Group to handle its dealer marketing in the UK and Europe.

The Wolverhampton agency has handled the luxury car manufacturer's UK dealer marketing since 2004, but its new brief will see its workload increase threefold to cover another 59 dealers across Europe.

Peter Grant, Bentley's UK dealer marketing manager, said: “Connect’s brief is far reaching from developing dealer marketing strategy to implementation of campaigns. The agency will support our dealerships with marketing collateral, advertising, event planning, direct mail, CRM and digital."

On the back of the appointment the 80-strong agency says it has made three new staff appointments to help cover the extra work.

New arrivals Michaela Märkl, who moves from Germany, Celine Delaunay from Nouveau Monde DDB France and Oliver Compton from Mitsubishi UK will work on the account with Connect's Kim Austin.

The appointment comes as Bentley prepares to launch new models - the Continental Supersports and a new flagship Bentley Mulsanne.

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