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Feasters aims to take a bite of snack market with new campaign

Feasters, the microwaveable snacks brand from food company Eatwell, is to launch a high profile PR campaign that will cover World Cup activity, a bespoke brand campaign, traditional and social media, plus trade media relations as it continues to develop the Feasters brand in 2010.

Brand PR consultancy Brazen has been appointed as an integral part of a brand steering committee, with its focus on owning snack times and building awareness of the various products in the Feasters range, including Bacon & Cheese Burger, Chicken Sandwich and Bacon Buttie.

Nicola O’Dwyer, marketing manager at Feasters, said of the new appointment: “Feasters is achieving amazing growth within its sector. Brazen really understand what we are trying to achieve with the brand and demonstrated the perfect balance of creativity and strategic direction. We are confident that with Brazen we can continue to grow the brand even further.”

And Brazen’s Nina Webb said of the campaign: “Feasters is a great, fun brand to have under the Brazen belt and it’s an exciting time to be working with the Feasters team. We have some big plans ahead to ensure that the UK feasts on Feasters.”