Virgin Media brings creative, direct marketing and digital together
After a three month review process, Virgin Media has opted to integrate its creative advertising, direct marketing and digital marketing into one agency.
Virgin Media began the review in February to evaluate the benefits of integrating its approach across advertising, direct and digital campaigns and engaged with ISBA alongside existing best in class agencies, Rainey Kelly Campbell Roalfe Y&R, Rapier, Spike and a number of other agencies.
Throughout the process, Virgin Media consulted with the agencies involved to discuss strategy and creative routes and evaluated the benefits of a single integrated approach whilst maintaining best in class creative work. Rainey Kelly Campbell Roalfe Y&R, Rapier and DDB UK were short listed and, following a full pitch and integrated operating model and commercial proposals, Virgin Media has awarded the account to DDB UK. Rainey Kelly Campbell Roalfe Y&R, Rapier and Spike will continue to support Virgin Media throughout an agreed transition period.
The announcement comes just days after VIrgin Media launched its first ever HD TV ad last weekend.
Ashley Stockwell, executive director of brand and marketing at Virgin Media said: “Our current ‘Amazing HD’ campaign is just one example of the fantastic work our agencies have done and I’d like to thank everyone involved for their continuing hard work and support. As the digital world rapidly evolves, we will deliver a brilliantly simple consumer experience and working with DDB UK, one of the UK’s leading integrated agencies, we’ll make a real impact with a compelling, integrated message across all of our channels.”
Nick Fox at DDB UK said: “Virgin Media has led the market for ultrafast broadband, TV and mobile and, as they continue to innovate and bring new products and services to consumers, we’re excited to be working with the team and bringing the new digital world to life.”