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Highland Spring

Speyside Glenlivet trade ad campaign begins

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By The Drum Team, Editorial

May 3, 2010 | 2 min read

An advertising campaign featuring Michelin starred chef Martin Wishart has been rolled out by mineral water brand Speyside Glenlivet, created by Merle.

The trade ad campaign features the tagline ‘Great Chefs Adore it’ and features Wishart in his own restaurant to highlight Speyside Glenlivet as a premium water brand, stocked by some of the world’s top restaurants.

Sally Stanley, group marketing director at Highland Spring Group said: “Speyside Glenlivet is the perfect accompaniment for the highest quality food and our aim was to ensure the new trade advertising reflects this message and celebrates the craftsmanship of the finest chefs in the industry. It is a privilege to have a highly esteemed chef such as Martin Wishart supporting this new campaign.”

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