Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

WATCH ON DEMAND FROM 25 Jan 2021
Banner BGBanner BG

Kit Kat Crosses its Fingers with new football campaign

Nestlé’s £10 million football-themed cash giveaway for Kit Kat begins today, aiming to encouraging fans to cross their fingers for the England team during this year's World Cup.

The ‘Cross Your Fingers’ campaign, which offers consumers the chance to win £1,000 every day from 3 May until 11 June, is the company’s largest investment in promotion, with TV ads being supported by in-store PoS and digital – with unique codes being found on packs, which can be entered on the brand’s website.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis