GHD Social Media News

Choose Your Destiny with GHD


By The Drum Team | Editorial

May 3, 2010 | 2 min read

A campaign by hair straightener and product company GHD allows consumers to ‘Choose your destiny’.

The campaign uses four colours to promote its limited edition colour collection – Blue Serenity, Purple Indulgence, Green Envy and Red Lust – with a GHD IV straightener being made available in each colour.

The promotional campaign features images of women wearing each of the four striking, glossy shades and runs across its own website and social media sites Facebook, Twitter and MySpace, with a specially created video running on the brand’s Facebook page.

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