The way ahead for print: Innovation is king in the digital revolution
The death of Print has been greatly exaggerated! Digital technology, with its increased flexibility, slashing of waste, and fast turnround means a new market is there to be won. "Innovation is our core principle,"says one master of the art.
Look. It’s not a new debate, but it is one that is not going away. In the last decade alone, and through the real boom of the internet, the print industry has been hit. Hard. Mergers, investment, take-overs, undercutting, raised service levels, lowered service levels, new technology and new thinking have all been tried or implemented across the industry to stave off the internet’s assault.