Design

Factor 3 rebrands WorldHotels directory

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By The Drum Team | Staff Writer

April 27, 2010 | 2 min read

Hotel group WorldHotels has adopted a new identity for its annual hotel directory, now known as The Portfolio, having tasked Factor 3 with its redesign.

The Portfolio is distributed world-wide with a print run of 250,000 and is one of the group’s most significant marketing tools.

Robert van der Graaf, head of global marketing services for WorldHotels, explained: “We wanted to completely re-launch our directory. Our brief was to create a design and format that better represented our affiliate hotels in terms of quality and distinction.”

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