The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

April 26, 2010 | 2 min read

The latest TV advert for Welcome to Yorkshire has launched, once again created by McCann Erickson Manchester which was recently retained following a pitch.

The ‘Welcome to a whole lot more going on’ campaign is the second phase in the tourism body’s marketing plans, and follows the ‘Get to Know Y - A long weekend in Yorkshire isn't long enough' marketing and promotions campaign which launched the marketing strategy last year.

The new creative (top video) is similar to the previous TV campaign (first video) which launched in February and was also created by McCann Manchester.

The campaign began on Friday evening across ITV1 (Central, Tyne Tees, Yorkshire, Granada & Anglia) during Coronation Street with further activity across press, outdoor railway sites, digital, cinema and 'a few more surprises' set to follow in the coming weeks.

Brilliant Media was appointed the campaign media buyer following the review which took place earlier this year.

Previous campaign:

Updated

Welcome to Yorkshire has contacted The Drum to ask that we explain that the above advert is the campaign which ran in February. We are now able to display the new advert below.

Brilliant Media Welcome To Yorkshire

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