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Morphy Richards hires Finn to get social for new products


By The Drum Team, Editorial

April 20, 2010 | 2 min read

Morphy Richards will focus on the use social media to launch a new range of electrical products later this year.

The domestic appliances manufacturer has hired Leeds PR agency Finn Communications to spread the word about its new product launches this year through social media and digital media campaigns.

It represents a significant shake up of brand strategy for 75-year-old Morphy Richards, which has previously concentrated on traditional mass marketing and has never focused so heavily on digital and social media to PR new products.

Pete Morton, category marketing manager at Morphy Richards, said: “Daily, our consumers are already sharing hints, tips, and recipe ideas for our range of products online. It is clear there is a genuine commercial opportunity to facilitate this word of mouth recommendation and consumer advocacy to launch our products.

"In order to do so we need to drive a real sense of engagement with our consumers, which is just not possible through traditional mass marketing. A shift in marketing focus to social media and PR is a natural choice to do this and we’re excited about its possibilities."

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