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Icelolly.com and Genting Casino look to Universal McCann for media

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By The Drum Team, Editorial

April 20, 2010 | 3 min read

It's a double win for Unversal McCann Central as agency scoops media planning a buying business for two growing online brands.

Following competitive pitches for both accounts, Universal McCann will look at each brand’s media planning and buying with a view to developing strategy to exploit key media channels, including TV, on and offline and VOD (Video on Demand).

Kevin Murphy, managing director of Solihull-based Universal McCann Central, commented on the win: “In a fantastic first quarter Universal McCann Central has introduced an all-new strategic leadership team, invested in systems and tools - particularly in the areas of direct response and online - and undertaken a new programme of team development. As a result we have already picked up several new accounts and our objective is to maintain this momentum throughout the rest of 2010 and beyond.

“icelolly.com and Genting Casino bring exciting opportunities to Universal McCann, with both bucking the trend and showing growth in their respective, equally challenging, sectors.”

David Bryan, Head of Marketing at Genting Alderney Ltd, commented: “Universal McCann Central clearly understood the market, provided us with some great consumer insight and formulated an integrated, ROI driven marketing strategy that will help to establish Gentingcasino.com in a very competitive market.”

The wins follow significant personnel growth in the team at Universal McCann Central, with the appointment of Sushma Sharma as Media Planning Director, James Wood as Acquisition Planning Director and promotion of Amy Eddy to Digital Media Director.

“With Amy Eddy and our new Acquisition Planning Director James Wood already making a genuine impact at the agency, the key addition of Sushma Sharma will ensure we have the strategic leadership in place to take any brief - whether brand, retail or direct response focused - and provide top quality, fully integrated media solutions.”

Sushma joins from Universal McCann South Africa, where she was integral on the L’oreal account and her previous experience includes work with Boots, Selfridges, News International, Gillette and Motorola.

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