The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

TDA ST Dunstan Twitter

St Dunstan's charity tests new campaign with TDA

Author

By The Drum Team, Editorial

April 19, 2010 | 2 min read

St Dunstan's, the charity for blind and partially-sighted ex-Service people, is testing out a new direct marketing campaign with Cheltenham agency TDA.

The campaign tells the story of ex-Lance Corporal Steve Coates who has been left with partial vision after an operation to remove a tumour from his brain. His military background is acknowledged but the focus is on the support he has received from St Dunstan's.

Traditionally the charity's campaigns have concentrated on the military achievements and background of its beneficiaries. The new campaign will test whether supporters respond as keenly when its messages are centred on sight loss.

“We know that many of our supporters want to donate to an organisation that helps people who have given on behalf of their country,” said Branka Young, direct marketing manager at St Dunstan’s.

“However, it is important that we learn more about the varied motivations of our donors, and this campaign will play an important role in enhancing our understanding.”

Emmeline Kite, account director at TDA, added: "Steve Coates has a captivating story to tell and we are confident that it will resonate with supporters. It is the ideal platform for us to test this new positioning for St Dunstan's."

TDA ST Dunstan Twitter

More from TDA

View all

Trending

Industry insights

View all
Add your own content +