Scottish Government continues recycling campaign
A campaign from the Scottish Government which aims to persuade people to recycle more has been launched, following the creative theme used in last year’s campaign to promote plastic bag recycling by The Leith Agency.
The 'Zero Waste' recycling campaign will run across TV, radio and poster as it works with local authorities and grocers to educate the public on how they can recycle.
A nation-wide road show will also run over the six-week period of the campaign, which will see a 10-foot blue elephant used in the campaign, transported to each location and at various supermarkets across Scotland.
More information on the Scotland Zero Waste Plan is due to be published online in the next few months.