Church End brewery transforms Shakespearen sonnets into liquid gold
Church End Brewery and communications agency Rees Bradley Hepburn are celebrating the 446th birthday of William Shakespeare in appropriately British fashion, by launching a series of new beers.
The alcoholic promotion will see a series of specially concocted Elizabethan ales produced to excite the palette, each with an appropriately Shakespearean sounding names in recognition of the English masters greatest works.
A series of phased launches will commence with the bard’s April 23 birthday whereupon patrons of real ale pubs stocking Church End beers will be able to refresh with a jar of ‘Shakesbeer’, a blend of four hops and four malts with just a hint of chocolate. A series of tasty tipples will follow in a succession of staggered launches including ‘Much A Brew About Nothing’.
To mark the launch of these ales RBH have crafted a poster promotion, a series of beer mats and a viral campaign to depict the playwright ‘shaking his beer’ in a series of comical poses.
Tim Rees, chairman at RBH, said: “Everyone knows that it’s tradition to enjoy The Bard’s greatest works with a pint of real ale. We’re simply reminding people of this great custom and once again promoting some great new brews from our friends at Church End.”