ZenithOptimedia report expected to upgrade forecast of global ad growth

ZenithOptimedia is expected to upgrade its forecast for global ad growth this year with an expected return to growth expected for 2011.

A report from the international marketing insight company is expected to herald good news for the global market, having upgraded its forecasts for the second time in a row, following 18 months of consecutive downgrades.

2009 saw developed markets hit a decline of 12.1%, but these now look to be ‘stabilising’, moving forward.

Television is the medium that, alongside online, is expected to be the least affected in recent times, with TV viewing figures usually rising during a recession.

The full report will be released early tomorrow morning.

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