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Tayburn Home Coming Scotland VisitScotland

Salmon joins Tayburn as head of digital

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By The Drum Team, Editorial

April 13, 2010 | 2 min read

Michael Salmon, former digital marketing manager for Homecoming Scotland has joined Tayburn to oversee its growing digital team.

Salmon has been tasked with overseeing the creation and delivery of the agency’s digital marketing strategies for clients, enhancing their online presence and delivering results to their business performance.

He will also look to strengthen the agency’s digital offering through his experience of search engine marketing, content management, e-communications, social media marketing, website and mobile applications.

“Michael has a solid understanding of the principles of digital marketing and a real sense of creativity which is a great formula for developing captivating strategic campaigns”, said Tayburn director, Steven Mitchell.

“The digital sector is evolving at an astonishing rate and interest in its effectiveness is gathering pace so part of Michael’s role will be to explore new and emerging technologies.”

Tayburn Home Coming Scotland VisitScotland

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