Marketing campaign promotes biggest Highland Spring on-pack promotion
A marketing campaign for water brand Highland Spring, promoting its sponsorship of UK Tennis number one, Andy Murray, has rolled out.
The ‘Best seat in the House’ marketing campaign promotes Highland Spring’s largest ever on-pack promotion and gives consumers the chance to collect tokens on special promotional packs to redeem against a host of rewards, including the inflatable tennis ball chair, as seen in the poster.
The advertising campaign, developed by Merle, will be supported by a promotion campaign by Multiply, and digital promotion from GRP. Spirit Media is the media planner and buyer.