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CHILLI designs for London Gift Fair 2010

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By The Drum Team, Editorial

April 13, 2010 | 2 min read

Design consultancy CHILLI UK has been appointed to handle creative for the first London Gift Fair.

Organisers Clarion Events briefed CHILLI to create a brand identity for the September show which will then be rolled out across a range of marcomms materials.

David Whittle, CHILLI's managing director, said: "We used a fresh colour palette to create a clean, contemporary identity that really stood out. Importantly we needed to focus on the word ‘London’ as awareness of the location will be key to driving people to the event, and we used colour to do this."

Clarion's Naomi Hird added: "The new brand identity is modern, bold and memorable and will translate fluently across the various campaign materials.”

London Gift Fair 2010 will take place at National Hall Olympia and is aimed at "the general giftware buyer".

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