The digital account for Birmingham shopping centre Bullring has been appointed to 383 Project.
The account, formerly held by Fuse Digital, will see the Birmingham based agency work alongside Bullring to develop its digital offering until the end of 2010.
As part of the brief, 383 Project has relaunched the centre’s customer loyalty site Browse: Bullring which allows users to browse and find the latest fashion news and collections from its resident stores such as Selfridges and Debenhams.
383 Project has previously work with Bullring on some below-the-lines projects before being retained as its digital agency.
John Newbold, creative director at 383 Project said that being able to build a relationship over a number of months with the client and then keep consistent involvement in all digital output was “a great opportunity” for the agency.