The Drum's Sunday Round-up
The Drum's round-up of all the biggest media and marketing stories from across the UK.
• Badly targeted mail shot claiming cancer victims could lose their lives under a Tory Government has backfired dramatically on Labour according to the Sunday Times.
Click here for the full story.
• Soon to be installed ITV boss Adam Crozier is believed to be lining up some programming heavy-hitters to take over ITV's programme making arm, so the company can generate increased revenue from exporting programmes.
Find out who is in the frame by clicking here.
• The UK is poised for the main party leaders to slug it out on TV next week. But how will they win? The Sunday Times offers them all some helpful hints on making the most of this TV opportunity.
Click here to find out those secrets to their success.
• Google is attacked by Lord Putnam for not paying enough tax and for becoming too powerful.
Read his attack in the Sunday Telegraph by clicking here.
• Gordon Ramsey, Pixie Lott and other celebrities are to appear in a new £7.5m campaign to boost milk sales.
Click here to read more.
• Why has social networking website Bebo lost its Mojo in the battle against Facebook, Twitter et al?
Read Scotland on Sunday's assessment here.
• Twitter has bought Tweetie for the iPhone and will offer the App for free from now on.
Find out more about this deal by clicking here.
• Is the Government's tax relief on video games a new dawn for the growing sector in the UK?
Click here to read more.
• YouTube is five years old and in that short space of time has made stars of thousands of ordinary people.
To read about its meteoric rise to fame in the Observer, click here.
• Is 3D film really just a con and will it ultimately harm the quality of film-making and storytelling as the big studios chase the cash?
Read Mark Kermode's assessment of 3D by clicking here.
• England's football stars are resorting to traditional lads mags to entertain them during the World Cup after being banned from using Facebook, Twitter and seeing their WAGS.
Read the Mail on Sunday story here.
• An online marketing campaign by VisitScotland has seen visitor numbers from Spain grow by 58%.
And who says we don't have the weather?
Click here for the full Sunday Herald story.