Highland Spring to begin biggest on-pack promotion featuring Andy Murray
Bottled water supplier Highland Spring has begun a new on-pack promotion, the biggest in the history of the brand, featuring UK tennis number one, Andy Murray.
Developed by Multiply, the ‘I want the best seat’ promotion has been created ahead of the summer and highlights the brand’s sponsorship of Murray while giving consumers the opportunity to collect tokens on special packs which can be redeemed against branded items, including an inflatable edition tennis ball chair.
Those who register for the award will also be included in a prize draw to win a family trip to a Grand Slam tennis experience next year.
To promote the promotion, Highland Spring has developed a multi channel media campaign to maximise awareness, beginning on 12 April. The schedule will run across outdoor, print and online media as well as bus and taxi advertising.
Sally Stanley, group marketing director at Highland Spring commented: “This is our biggest on-pack promotion to date and we are confident it will capture the imagination of consumers who are gearing up for a summer of world class sporting events.
“Our long term association with sport and our sponsorship of Andy Murray led us to create this fun promotion that we believe will give Highland Spring a good share of voice over the busy summer period.”