A new website for the luxury services company for millionaires, Millionaire’s Choice is being developed by Nation1, which has been appointed to develop its online strategy.
Membership to the site will be made through invitation only, offering members access to exclusive goods and services including one-off Cartier time pieces, handcrafted Ostrich feather sofas, private designer jets and hedge fund management advice.
Nation1 has been tasked with the design and build of the new site with the aim that it will comfortably sit alongside some of the world’s most premium brands, deliver ‘a world class’ user experience and engage with the audience through carefull scripted copy.
George Jatania, founder of Millionaire’s Choice, explained, “Nation1 have demonstrated they can design world class websites and have worked extremely hard to create a site that fits with my vision. Andrew has personally project managed this website. It has been a pleasure working with Nation1 and I look forward to a long relationship with Andrew and his team.”
The Millionaire's Choice site will go live in Mid May.
Meanwhile, Nation1 has also completed the branding and website for Kingsbarn Distillery in St Andrews.
The site is set to go live in the coming week.