Frozen pizza brand Chicago Town is to launch a press advertising campaign as part of its £500,000 investment to promote its limited edition Footie Feast Pizza.
The pizza, part of the Chicago Town Takeway range will reach stores in April, aimed at armchair football fans ahead of this year’s World Cup in South Africa.
An on-pack promotion will also give consumers the chance to win either a branded inflatable footie stadium or a city break to either Barcelona, Madrid or Milan.
The campaign will once again be handled by Cheethambell JWT with marketing by Life and PR conducted by Brazen.
Paula Wyatt, marketing manager for Chicago Town Takeaway commented: “We see the World Cup and other football fixtures as a key opportunity for the brand to tap into the social aspects of football. The Footie Feast will be a key product for many retailers to anchor their World Cup activity around, giving particular excitement to frozen as probably the only real World Cup offer available within the sector.”