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CalMac takes ad campaign underground

Passengers at Buchanan Street Underground Station in Glasgow will be presented with the rare site of a Caledonian MacBrayne Ferry docked in the station for the next few weeks.

A mock ferry from the company has been constructed in the main concourse of the station as part of the Caledonian MacBrayne spring advertising campaign which aims to attract visitors to the islands and West Coast of Scotland.

The new TV campaign broke last month, and will now be supported by a series of adverts on underground trains and on posters through out the underground network.

The Bridge handled both the TV campaign and the mock up ferry.

Susan Paterson, marketing manager for CalMac, said: ”We have run a highly successful advertising campaign on Glasgow Underground for the past two years with tremendous feedback from Glasgow Underground users. Glasgow and West central Scotland is a key market for us as many people have links with the islands we serve, and have fond memories of holidays and day trips on our ferries.

“I am confident the combination of the adverts which feature locations across the West Coast and the ‘Buchanan St ferry’ will inspire many travellers to start their holidays with a trip on a CalMac ferry.”

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