Sunkist to launch new product range with new logo and packaging

Vimto Soft Drinks is to relaunch its Sunkist brand in the UK, featuring a new logo and package redesign, alongside an extension of its portfolio.

New flavours will be introduced to the range, such as Summer Fruits, Orange & Passion Fruit and Lemon & Lime, alongside the existing portfolio of Orange, Lemon and Tropical.

The portfolio will be released in May, featuring the new logo and packaging and is part of Sunkist’s strategy to become known for fruit carbonates rather than as an orange carbonate brand.

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