'Don't be a Dickhead' campaign aimed at young drivers in Oz
A controversial campaign aimed at young motorists is running in Australia with the message: "Don’t be a dickhead".
The viral and poster campaign from Victoria Police is designed to reach new drivers and learner drivers and dissuade them from using their mobile phones while driving and encourage them to wear seat belts.
Onion Advertising has created a series of online ads to highlight the dangers young drivers face.