16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
7 Apr 10:00 BST / 05:00 EST

Delivery Service JustEat's UK CMO Matt Bushby on feeding the nation


Speakers to be announced

Royal Shakespeare Company looks to Green Room Retail for shop design

The Royal Shakespeare Company’s new theatre in Stratford-upon-Avon has tasked retail design agency Green Room Retail (GRR) with the design of its merchandise store.

Following a four-way-pitch, the Birmingham-based agency is to design the retail space, part of the multi-million pound redevelopment that the theatre is currently undergoing.

The brief is to develop the multi-purpose space and turn it into one that sells, while also keeping it in line with the new theatre’s aesthetics, as designed by architects, Bennetts Associates.

Richard Ash, founder and CEO of GRR, explained: “The brief is an undeniably challenging one but they’re the ones we enjoy the most! Our task is to create a store that is sympathetic to the architecture of the colonnade, whilst making it clear to visitors that this is a retail space.

“During the pitch process, we took care to visit the existing RSC store and learn about the product range and staff requirements. Our design incorporates a striking back wall visible from street level, multi-functional gondolas and a cash desk in keeping with the existing materials palate, whilst allowing for maximum flexibility as show times peak and quieten down.”

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.