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Fuse Digital Lucozade

Fuse Digital creates Lucozade Adventures site

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By The Drum Team, Editorial

March 25, 2010 | 2 min read

Fuse Digital has created a new website to support Lucozade Energy's 'Amazing Adventures' on-pack promotion.

The promotion gives Lucozade drinkers the chance to win 1 of 20 action adventures - including bobsledding, power boating and rally driving - every day.

Leicester agency Fuse was briefed to create a site "championing each adventure" and encouraging users to enter the prize draw by typing in their promotional codes from bottles to the web.

"We were keen to ensure the intensity of the prizes being offered came across, so we made sure the navigation was fast and exciting and offered users a really engaging visit," said the agency's planning director, Dan Neville.

The site uses full-screen flash and Papervision3D animation and will be open until the end of May.

Fuse Digital Lucozade

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