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Stand Easter

Chocolate firm Lindt launches first UK digital campaign

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By The Drum Team, Editorial

March 23, 2010 | 2 min read

Leicester agency Standout UK has created the first ever UK digital campaign for luxury chocolate maker Lindt.

The campaign, Gold Bunny Hunt, has been created for Easter and is based around a microsite which gives visitors the chance to win one of a thousand Lindt chocolate bunnies.

Supporting the site will be online advertising and an email campaign. "We're launching the Easter campaign for Lindt in a way that has never been done [by Lindt] before," said Ashika Chauhan, digital director at Standout UK.

“It is the first time that Lindt UK has used digital as a platform to promote a marketing campaign," Chauhan added.

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