The Powder Lounge gets Individual makeover

Brow and lash bar The Powder Lounge has had a makeover of its own by Huddersfield-based The Individual Agency.

With high-street retail concessions within Topshop Oxford Street and selected Debenhams stores, founder Shahena Ali tasked The Individual Agency with creating an "ultra-feminine and glamorous" brand image without being too girly, to support the future concession rollouts and product launches as part of the brand’s growth strategy for this year.

Inspired by the glamour and femininity of showgirls and burlesque dancers, the agency explored a range of illustrative icons.

Shahena Ali, founder of The Powder Lounge, said: "As a result of the design I am now being offered a larger space within my high street retailers, which is just fantastic."

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.