Dr. Oetker has appointed Brazen to handle PR for its chilled yogurts and desserts products, including the Onken brand.
The Manchester PR agency's work will span traditional, online and social media as it looks to increase awareness of the product range. It already works with Dr. Oetker’s frozen pizza division, handling all trade and consumer communications for the Chicago Town and Ristorante pizza ranges.
Brazen's owner, Nina Webb, said: “Dr. Oetker’s chilled portfolio is best in class, made from the highest quality ingredients, and with over 65 years heritage, these products taste absolutely great. It’s our job to tell people that story through the myriad of channels at our disposal today, from You magazine to YouTube.”
The new business adds to Brazen's porfolio of food clients which also includes All About Food (Nando’s, Pizza Express, Wagamama Sauces), Stilton and Cheshire Cheese.
The Dr. Oetker chilled business will be headed up by senior account director Victoria Barker, working with account manager Vanessa Lee plus account executives Natalie Cox and Jack Rigby.