Audiences Yorkshire appoints agency partners for rebrand
Cultural marketing agency Audiences Yorkshire has appointed Wonder Associates to lead a major rebrand of the organisation.
The Manchester design firm will act as lead consultants on the rebrand, working alongside the organisation's in-house marketing team and PR agency Umpf.
Audiences Yorkshire was established in 1991 and supports arts and cultural organisations with their audience development activity through services including audience research, marketing consultancy, and on and offline communications.
The rebrand will overhaul its positioning, naming, visual identity and execution across all marketing and communication materials.
Alison Edbury (pictured), chief executive at Audiences Yorkshire, said recent changes at the organisation had prompted its desire to rebrand.
"Over the last three years we have been through a comprehensive organisational development programme. This has involved a complete overhaul of our offer to our clients and having engaged with our stakeholders’ needs, we have become a much more client-focused organisation.
"This has given us a compelling reason to re-brand - to seek out new ways to communicate our positioning with value, to reflect our new offer with distinction and ensure that the brand is indeed a promise delivered to every client at every touch point with our organisation.”