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The Drum

Vax looks to Universal McCann for search strategy

International carpet care brand Vax has appointed Universal McCann Central to deliver its paid search strategy.

The Birmingham-based agency says it will work to improve the company's search proposition and efficiency.

Naomi Martin, head of marketing at Vax, said: “McCann has given a fresh approach to our paid search strategy, which is enabling us to test new activities, monitor performance and ultimately improve optimisation and campaign delivery.

Universal McCann is part of McCann Erickson's operation in Birmingham and works with Lloyds Pharmacy, Coventry Building Society, Advantage West Midlands and Stanley tools.