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Sperm creates branding for The Daffodil

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By The Drum Team, Editorial

March 12, 2010 | 2 min read

Sperm Creative has created the branding for The Daffodil, a Cheltenham restaurant based in a converted 1920s art deco cinema.

Lawrence Llewelyn‐Bowen created the interior design for the restaurant and Sperm says it has worked to stay "sympathetic" to his style.

"Our challenge was to add a contemporary flavour into a brand steeped in heritage. A well-known restaurant in a converted 1920’s art deco cinema needed to have an outstanding brand development strategy to do it justice," said the agency's creative director, Richard Edgerton.

The creative concept, 'Everyday Excellence' will roll out through viral, multimedia, web, print and advertising during the spring.

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