Interflora's Mother's Day campaign hits London Taxis
The Mother’s Day campaign being run by Interflora throughout the UK has once again been created by Kanjo, which also handled last year’s campaign.
This is the sixth year that Kanjo has worked with the international florist.
The Mother’s Day 2010 campaign is appearing in weekly magazines and supplements as well as a London Taxi trial campaign, a route that the brand has previously not tried before.
The trail includes taxi livery, tip up seats and receipts with a promotional mechanic to encourage consumers to make an instant purchase.
The campaign will also feature on Interflora’s website, as well as a direct mailing campaign.
Mother's Day is this Sunday (14 March) for anyone who has forgotten.
Lyn Davies, head of consumer marketing at Interflora said: “Mother’s Day is an important occasion for Interflora as a business and we are always looking to connect with consumers in new and effective ways.”
Kanjo digital and data strategist, Tessa Critchlow, added: “We wanted to show Interflora the results that can be generated through some creative thinking with a strategic process behind it. The last two consumer campaigns we have run have proved that putting yourself in the shoes of your customer works. We're very excited to see the results the Mother's Day campaign will bring for Interflora and look forward to building on our relationship with them.”
Meanwhile, the Leeds agency has also appointed Alan Cruickshank as business development director as it aims to deliver ‘a more intuitive and personal approach’ to brand marketing amongst B2B and B2C clients.
Cruickshank began his in Glasgow before working at WWAV London where he specialised in integrated customer communications. He has also worked with JDA and WWAV North and ran his own design company for seven years called Prism Graphic Resources.