Mark Noe, managing director of Marque, which created the identity for the 2014 Commonwealth Games spoke to The Drum following its unveiling yesterday.
Marque was appointed by the Commonwealth Games Organising Committee in October following a lengthy tender process which began in April of last year.
In the end, 66 agencies applied for the project, before 10 were asked to be involved in chemistry sessions. That number was reduced further to six agencies which were given the full brief. Marque was then chosen "unanimously" as a result.
John Donnelly, director of marketing and sponsorship for the Games also spoke to The Drum about the process which saw Marque appointed and the design and launch of the identity, as well as how it will be rolled out.