Andrew Grant, managing director of Glasgow-and-London based digital agency Nation1 has addressed the guerilla website created – allegedly by an ex-employee – slating his agency.
The guerilla site was launched last Thursday evening, and quickly circulated around the industry.
In his blog, Grant has not hit back at the comments placed about his agency on the copycat site, but addresses the issue of negative publicity for companies and brands online.
As to the site itself, Grant wrote that he did not plan to ‘dwell’ on it, simply stating “fact is the guy behind this is pissed off and wants revenge and the internet offers him a massive stage. We’ve all been here, it’s a fact of business life. Some of us have suffered more than others. Just think of the “We hate Arnold Clark” web campaign.”
He then turned to address online negativity; “Lets face it at some stage we are all going to piss someone off and with the rise of internet it’s only too easy for them to make a mountain out of a molehill.”
Grant advised that the best way to address online negativity is not to bury your head in the sand.
“First off don’t ignore it, it won’t go away (look at Tiger Woods). Stand up and face the music. The next thing is be aware of your legal rights – they may say they won’t turn up to court, but if they are ‘passing off’ or ‘cyber squatting’ their host is legally obliged to rip them off the web.”
At the time of writing it was understood that Grant was consulting his lawyers as to his next step in removing the offending site, but had not yet made any decisions and has also received backing from his clients.