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New Caledonian MacBrayne ad sets sail

The latest TV campaign for ferry operator Caledonian MacBrayne which aims to attract visitors to the islands of the West Coast of Scotland, has been created by The Bridge.

The 30 second commercial will run on STV and Channel 4 for the next three weeks before returning for a further two week run later this year.

Outdoor and online material will support the campaign.

Media buying and planning has been handled by Feather Brooksbank, while MTP was the production company.

Susan Paterson, marketing manager for Caledonian, said: “We have secured a strong schedule for the adverts and are therefore confident that it will encourage people to sail with us and visit places that might not have otherwise featured in their travel plans.”

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