Digital Transformation

RBH launches Holy Fit campaign for Freya


By The Drum Team | Editorial

March 5, 2010 | 2 min read

Rees Bradley Hepburn has just launched the latest campaign for Freya Lingerie. ‘The Holy Fit’ campaign aims to educate women about the importance of wearing a correctly fitted bra.

The 'Holy Fit' campaign claims the benefits of wearing the right bra include better posture, improving appearance in clothes and ultimately boosting a woman’s confidence.

The online campaign by RBH includes full screen video, an interactive comments board, downloadable fitting guides and the chance to win T-shirts from a limited edition collection created exclusively for Freya by Laura Lees, who produced one of Topshop’s bestselling summer dresses.

The Holy Fit range contains five designs and Lees has also personalised 10 T-shirts from each range with a heart embroidered signature, which will be sent out to customers.

The limited edition Laura Lees T-shirts will go on sale in March and will be priced at £25 each. All of the proceeds from the T-shirts go to the Genesis Appeal, a charity dedicated to preventing breast cancer.

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