Bray Leino launches beauty, health and wellbeing PR division
A new Beauty, health and wellbeing practice group has been launched by Bray Leino PR which will be headed up by associate director Verity Cash.
The new formed division B @ Bray Leino will focus on beauty, consumer health, over-the-counter and wellbeing clients along-with newly commissioned reports and consumer insight supporting the offer.
Cash joined Bray Leino last March from Ketchum after six-years at the company where she worked within the Beauty practice group with companies such as Proctor and Gamble’s beauty brands such as Olay, Clairol, Wella and Heads & Shoulders.
Roberta Fuke, MD at Bray Leino PR, explained “Beauty and Wellbeing is a growth area for Bray Leino specifically and for PR in general and one which requires significantly more than an ability to achieve product placement. Motivating word of mouth, inspiring consumer and influencer engagement, supporting sampling and building loyalty are all key and play very much to our strengths. At Bray Leino we have a fantastic integrated approach to brand development which clients can tap into via the PR offer. From trends analysis to consumer insight and expert engagement, B @ Bray Leino is a great addition to the PR group.”