MEC Access Manchester to handle SPAR sponsorship marketing
Convenience store SPAR has appointed MEC Access Manchester to handle its UK sponsorship marketing.
The Manchester office was appointed to the account, previously held by Fast Track, without a pitch.
One of SPAR International’s sponsorship programmes is as title sponsors of the SPAR Sprints Programme which was renewed in May 2009 in aid of the development of UK sprinters.
MEC Access Manchester will manage and activate the sponsorship partnership between SPAR UK and UK Athletics until 2013.which will be closely integrated with SPAR UK’s ongoing media strategy tying in with the media planning and buying activity already carried out by Mediaedge:cia.
Adam Margolin, head of marketing support, SPAR UK, explained: This sponsorship is not an add-on to our marketing or advertising campaigns. It is an integral part of building relationships with customers and is a critical component helping to develop SPAR’s vision and values which are rooted in the community. This sponsorship delivers at a local level making the places we live better places. Over the past four years we have worked hard building a strong heritage within athletics.
"Working with MEC Access Manchester will allow us the opportunity of a fully integrated communications plan and ensure the activation of our sponsorship and all our other activity is achieving the best results,” added Margolin.
Mick Style, managing director, Mediaedge:cia Manchester, added: “This is a key win for MEC Access Manchester. London 2012 is less than 900 days away and managing the UK Athletics partnership for SPAR UK over the next few years is a really exciting place to be. SPAR UK has delivered a commitment to UK Athletics since 2004 and it is our job to ensure that we take this relationship forward to the next level. We will closely integrate the sponsorship and media strategy to help SPAR UK leave a lasting legacy for the sport even beyond 2012.”