Pixi design concept created ahead of Boots roll out
A retail design concept for boutique cosmetics brand Pixi has launched on the high street, created by design consultancy Sheridan&Co.
The concept will appear when the brand is unveiled in 20 Boot stores across the UK in May as part of its strategy to strengthen its presence in the UK.
Taking the brand’s ‘Make up to Wake Up’ packaging as inspiration, the retail bays in Boots will feature a pale matt green finish screen printed with overlaid gold graphics. A recessed display area with a pretty dressing table detail displays the product range. Mirrors on each side of the bay entice customers to sample the cosmetics.
Sheridan&Co has also created a consultation area for the brand which opened in the new Debenhams in Newcastle’s Eldon Square extension this month.