Grayling to conduct international study for Federation for Animal Health
The International Federation for Animal Health (IFAH) is set to conduct a major international communications study with the aid of public relations and public affairs consultancy Grayling.
The IFAH, not-for-profit organisation which represents manufacturers of veterinary medicines and animal health products has appointed the company, following a four-way-pitch, to work in Europe, North and South America and Japan on the project.
Grayling’s international team will work with IFAH to understand the perspective of IFAH’s stakeholders, as well as the general public, regarding animal health, the animal health industry and animal health products. The findings of the study will be presented in the spring and will be used to help form ongoing global communications planning at the Federation.
Kim Hardie, director of communications for IFAH, explained: “The animal health industry provides vital services which keep animals healthy and enhance their quality of life. In safeguarding animal health, the industry has a direct impact on human health by contributing to the supply of high quality and safe food from animal sources, as well as controlling zoonotic diseases in animals from being transmitted to humans. Furthermore, pets are kept healthy as they continue to enrich their owners’ lives, providing companionship, emotional support, and, in the case of guide dogs, help. However, we realise that the role our industry plays in society as a whole is not always obvious. This is why this work is important to IFAH – to see where we need to focus our future communications so we can improve society’s understanding of the need for safeguarding animal health.”