Nick Bradshaw, managing partner at Amaze, is to leave the agency as part of a major reshuffle that will see Amaze's advertising division merged into The Chase's Manchester operation.
Marketing agency Amaze and design firm The Chase are both owned by the Hasgrove Group and will retain their own brands but "work in partnership on client briefs where appropriate".
Hasgrove says it has decided on the restructure because The Chase, better known for its design work, is being asked to handle more advertising briefs as part of the "changing media landscape".
The changes see Bradshaw, who has headed up advertising and PR at Amaze since 2008, leave the company "to pursue a new opportunity". It brings to an end his seven-year association with the group that started when he joined Connectpoint, which was later merged into Amaze.
Completing the restructure, The Chase has hired ex-Mother creative Maurice De Ven as joint creative director to head up and expand its London office.
Hasgrove chief executive, Rod Hyde, said: “In our portfolio of businesses where we have core disciplines that complement one another, it makes sense to create a way to allow those talents to thrive. We are delighted to bring in a highly talented professional in Maurice.
“His creative flair will be a natural fit with those within our existing teams. I am expecting a closer working relationship between the two brands as a result of these changes. Nick’s departure is a loss to the group, but I wish him well with his new venture.”
The Chase, founded in Manchester in 1986, is best known for its design work with clients including the BBC, The Co-operative Group and Royal Mail. It has offices in Manchester, Preston and London.
Ben Casey, executive creative director at The Chase, said: "With these announcements I genuinely feel the Chase is in a great position to capitalise on the changes taking place in the media landscape. These changes offer limitless opportunities for brands to develop a truly incisive dialogue with consumers.”
Amaze has offices in Cheshire, Manchester, London and Brussels and along with advertising offers integrated marketing and technology services. It has worked with the likes of Coca-Cola Enterprises, Toyota and Northern Rail.