Texaco graffitis Cardiff to showcase cleaning product
Texaco is running a "reverse graffiti" ad campaign in Cardiff for the next two months to highlight the cleaning properties of its Techron product.
Reverse graffiti is created by removing dirt or grime from a surface (like writing "clean me" on a filthy car) and the technique was employed by Ambient Media UK to create Texaco's 50ft-long mural on a wall near Cardiff Central train station.
The design features pictures of the Severn Crossing, Cardiff Castle and a Welsh dragon.
To create the mural, a team of artists including Ambient executive Jonathan Schultz scrubbed the grimy wall of existing graffiti and dirt and blasted a high-pressure cleaner through a massive stencil.
The agency worked alongside media agency MEC and poster specialist Kinetic.
Ambient Media managing director, Craig Ciurlionis, said: "This is a perfect way for Texaco to show consumers what its product does rather than just tell them about it."
Chevron, the owner of Texaco, has a refinery in Pembroke and more than 130 service stations across Wales.