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Agencies 4 Growth Festival Logo

PetSafe teams with Lancashire and Tokyo agencies for Japan launch

Lancashire agency Clock Creative has partnered with Tokyo's Eat Creative to introduce its client PetSafe to the Japanese market.

PetSafe manufactures pet training, doors and lifestyle products and has worked with Ramsbottom-based Clock on its international communications, predominantly to trade, across 10 countries since 2004. It is going direct to consumer as it looks to move into the Japan market.

Eat Creative, which was founded in 2000 and employs a team of 12, specialises in adapting Western brands for the Japanese marketplace.

The partnership will see Clock handle all PetSafe projects on a strategic and client-servicing level with Eat responsible for delivering insight, creative and translation services.

Ann Rimmer, Clock’s founder and director of strategy, said: “It took us many months to find the right partners in Japan and after visiting EAT in Tokyo I am delighted to have found Japan’s version of Clock.

"We have a perfect fit with our teams and feel confident we will work together for a long time. We have many clients for whom Japan would be a fantastic market place.”

Pictured: Clock’s founder Ann Rimmer (left) with Eat's Creative Director Steve Martin and Clock’s account director Davinia Hamilton.

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