Modern Marketing

Premier Foods aims to grow sales of seven key brands including Hovis


By The Drum Team | Staff Writer

February 17, 2010 | 2 min read

Premier Foods, the largest food producer in the UK has set out its strategy to focus on growing marketing and driving sales of its top performing brands.

The group aims to grove sales faster than the market in a bit to reduce its debt of £1.37bn.

The sales of smaller brands such as Oxo stock cubes, Bisto Gravy and Branston pickle will also look to be expanded over the next three years.

Hovis currently accounts for one in four of every loaf sold in the UK.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Modern Marketing

More from Modern Marketing

View all


Industry insights

View all
Add your own content +