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Scottish Government releases Spare Clare organ donation campaign

A £500,000 organ donation campaign has been released by the Scottish Government, following up its previous Kill Jill campaign, again created by The Union.

Using a similar creative theme, the radio, poster, DM and TV campaign, called Spare Clare will aim to raise the number of organ donors in Scotland.

The previous organ donation campaign, Kill Jill ran as a poster campaign before being developed into a TV campaign in 2008.

The Union is a member of the Marketing Industry Network.

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