Quest Vitiamins has appointed Haslimann Taylor to handle its national consumer PR.
The supplements manufacturer has appointed the Birmingham agency to create a PR campaign to try and raise awareness of its product range.
Since Quest was formed in 1983 the vitamins market has become flooded with budget products. Quest's managing director, Mohamed Hassam, says he will use PR to stress that not all supplements are the same quality.
He said: “At Quest we have numerous points of standout but in a crowded marketplace it is very difficult to get these across to the consumer – once in store it tends to be price that dictates the decision.
“If people were aware of the manufacturing differences, the huge gulf in ingredient quality and the overall effectiveness of the products then we are sure they would try Quest – and creating that awareness is Haslimann Taylor’s brief.”