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South West RDA launch integrated campaign

The South West Regional Development Agency (RDA) is to launch an integrated marketing campaign to ensure the South West is at the top of people’s wishlists when planning their holidays.

Running until early April, the campaign, which was created by London agency Space, involves advertising, press supplements, magazine inserts, online marketing, social media and promotional activity.

The campaign aims to show visitor experiences in each of the relevant tourist board locations and reflect the five mini campaigns of country breaks, families, town and city breaks, taste and green, showing the various holidays and breaks that can be enjoyed in the region.

Tim Stubbings, marketing manager at South West RDA, said of the campaign: “The creative and strategic approach taken by Space will enable consumers to effectively engage with the mini campaigns most relevant to them, whilst also encouraging additional visits and enquires for the region as a whole.”

Meanwhile Steve Manser, senior account director at Space, added: “Through copy tone, images and design we have focused on portraying the real assets of South West England, a rich and vibrant region with something for everyone to enjoy. Our goal is to really drive consumers to enjoy the experiences we communicate and choose to book a holiday in the region straight away. We have worked closely with each DMO to ensure that every investment achieves maximum results.”

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